Maximize the Effectiveness of Your LinkedIn Job Ads
October 9, 2018
When you post job ads to social media, your brand gets a chance to speak directly with its audience in a popular and widely seen forum. An optimized post on a career-focused social network such as LinkedIn may catch the eyes of candidates who don’t respond to traditional job ads. Rather than simply copying and pasting job ad copy created for another medium, it pays to tune up your posts for social media use.
Best practices for social job ads
Posting a job ad on LinkedIn means entering a competitive landscape. Plenty of other organizations have the same idea, so getting positive attention is about more than just showing up. Fortunately, it’s not hard to make a few key adjustments that will help your listings combine professionalism and excitement.
LinkedIn’s own talent blog suggested a few important hints. For instance, you should take advantage of the various options offered by the fairly rigid LinkedIn job listing format. You may specify up to three industries your ad applies to – LinkedIn’s Sankar Venkatraman suggested picking the maximum of three to increase the reach of your posting. In addition, filling out all three “job function” fields will make the add easily searchable by a wider range of likely applicants.
A separate LinkedIn blog post suggested that when prompted to fill the job title field, employers should use one of the default options rather than picking “fun” alternatives. Using trendy position names such as “coding ninjas” may hamper the algorithm that brings job seekers together with potential employers. Going with default options for job titles will deliver better results than replacing standard lingo with customized slang.
The following is the general shape an effective job posting on LinkedIn takes:
[Three job functions] [Employment type (full time, part time, etc.)]
[Three industries] [Seniority level]
We’re seeking a [title] to work [full or part time] in our [location] office.
In this role, you’ll [describe daily duties of the employee]. This job requires someone who [list necessary traits for completing the job.]
[Bullet-pointed list of duties, potentially with bold and italics to catch readers’ eyes]
[List of traits of a successful employee]
[Call to action/description of how to apply]
If that seems like a short a simple template, that’s because it is. LinkedIn offers a helpful reminder that many people scanning job ads on the site are doing so on their smartphones, which means the sparse text and artful bolding will allow the most important points to come across. After a post has been up for two weeks, there is a button “renew” it and bring it back to the top of users’ feeds.
Using technology for easy job board posting
In today’s digital world, you’ll want to utilize technology as much as possible to make it easier on yourself. With HRadvocate, organizations can post directly to job boards and social networking sites like LinkedIn (and Facebook) to attract top talent.
HR and hiring managers can compare candidate quality and volume between job boards using HRadvocate advanced analytics to ensure that they’re getting the most out of their recruiting budget.
To learn more about automating recruiting and simpler job board posting on HRadvocate, request a demo today.